Site Launch - Blazing Saddles
The challenge was bringing a tactical, “brick and mortar” bike rental company into the digital age. Sol explains: “The basis of this project was asking: How can a bicycle rental company prepare themselves for the online world?”
“We taught them how to use a content management system [SpiderEdit]. Now not only is all of their inventory on their website but they show up at number one for the search word “bike rentals” -- their sales are way up.”











